Websites and conversion
Websites built to convert the demand you already have.
Kite designs and builds websites and landing pages as conversion infrastructure: clear proposition, fast pages, tracked journeys and the follow-up behind them.
When the website is the constraint.
Traffic arrives and leaves. Enquiries come in but the wrong ones. The booking or checkout journey loses people at the last step. In each case more traffic makes the problem more expensive, not smaller.
What Kite builds.
A proposition people understand in seconds. Pages that load fast on a phone. Enquiry, booking and checkout journeys that are short and tracked. Follow-up that answers within hours, not days.
Sometimes that is a new site. More often it is a rebuilt landing page, a clearer offer and a working follow-up process, tested in a 30-day sprint before anything larger is committed.
Measured by what it produces.
Conversion rate from qualified visits, cost per enquiry, and revenue or bookings attributed to the journey. Design decisions are made against those numbers.
Questions.
Do you work with our existing site?
Usually, yes. Most constraints are fixed with targeted changes rather than a full rebuild.
Which platforms?
Whatever the business already runs where it is fit for purpose. We recommend a change only when the platform itself is the constraint.
Start with a Commercial Review.
We'll look at how the business is discovered, understood and converted, and come back with where we would start.
Get a free Commercial Review →