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SEO

SEO that is judged on enquiries and revenue.

Kite delivers SEO for UK businesses as part of a commercial growth programme: technical fixes, search strategy, content and publisher distribution, measured against what the traffic produced.

Where SEO fits.

Search is the right lever when demand already exists and the business is not being found for it. It is the wrong first lever when nobody is searching yet, or when the site is found but does not convert. A Commercial Review tells you which applies before any SEO work starts.

What the work involves.

Technical health, so the site can be crawled and loads quickly. Search strategy, so pages target the intents that lead to revenue rather than the largest keywords. Content that answers those intents plainly. And, where it strengthens visibility, features in relevant UK publications through Kite's own publisher distribution.

Kite is based in London and works with businesses across the UK.

How SEO is reported.

Rankings and impressions are diagnostics. The result is qualified organic enquiries and the revenue attributed to them, reported alongside the cost of the work.

Questions.

How long does SEO take to show results?

Technical fixes and intent-led pages can move within weeks; competitive terms take months. We set the expectation in the review and run search alongside faster levers where the business needs results sooner.

Do you build links?

Kite owns UK publisher titles and can place genuine features where they fit the story. We do not buy links from link farms.

Start with a Commercial Review.

We'll look at how the business is discovered, understood and converted, and come back with where we would start.

Get a free Commercial Review →