Lead generation
Lead generation that is measured in qualified enquiries, not clicks.
Kite builds and runs lead generation for UK businesses: search, paid acquisition, outbound and the conversion journey behind them, reported against pipeline.
Why most lead generation disappoints.
The usual failure is not a lack of leads but a lack of qualified ones: a campaign optimised for form fills produces enquiries that never become customers. The second failure is the journey after the click, where a slow reply or a weak landing page loses the people who were ready to buy.
What Kite builds.
The first step is deciding which customers are worth acquiring and how an enquiry becomes business. We then build the shortest route to them: paid search where intent exists, paid social or outbound where it has to be created, and a landing page and follow-up process that convert it.
Depending on the constraint this can include Google Ads, LinkedIn or Meta campaigns, outbound sequences, landing pages, CRM and follow-up automation, and call or form tracking.
How it is reported.
Cost per qualified enquiry, then bookings, opportunities or sales where your data allows. We define upfront what can be attributed and what must be supplied by your team.
Questions.
Do you guarantee a number of leads?
No. We agree a measurable test, report what it produced and decide together whether to scale, change or stop.
Do you work with B2B and B2C?
Yes. The channels differ; the method of finding the constraint and testing one fix does not.
Start with a Commercial Review.
We'll look at how the business is discovered, understood and converted, and come back with where we would start.
Get a free Commercial Review →