Legal
Last updated: 28/06/2026
This Privacy Policy explains how Kite Strategies collects, uses, stores, shares, and protects personal information when you visit our website, contact us, submit an enquiry, or interact with us.
This policy is designed to explain clearly what personal data we process, why we process it, our lawful bases, how long we keep it, and your rights.
This Privacy Policy applies to personal data collected through:
a. this website;
b. website contact forms;
c. email enquiries;
d. direct business communications;
e. consultation requests;
f. prospective client communications;
g. supplier, contractor, agency, publisher, and partner communications;
h. basic website security and hosting logs.
This policy does not apply to third-party websites, platforms, publications, or services that we do not control.
We may collect and process the following categories of personal data.
When you contact us, submit a form, request information, or communicate with us, we may collect:
a. name;
b. job title;
c. company or organisation name;
d. email address;
e. phone number;
f. website URL;
g. business address;
h. details of your enquiry;
i. information about your organisation, objectives, campaign requirements, audience, sector, geography, or media needs;
j. any files, documents, or supporting information you choose to provide;
k. correspondence and communication history.
Where relevant to our business activities, we may process business contact information relating to clients, prospective clients, suppliers, contractors, publication partners, agency partners, media partners, service providers, and professional contacts.
This may include:
a. name;
b. work email;
c. work phone number;
d. role;
e. organisation;
f. professional profile information;
g. communication history;
h. relationship notes;
i. publicly available business information.
When you visit the website, certain technical information may be collected automatically by our hosting provider, security tools, server logs, or website infrastructure.
This may include:
a. IP address;
b. browser type and version;
c. device type;
d. operating system;
e. referring website;
f. pages visited;
g. date and time of access;
h. error logs;
i. security logs;
j. approximate location derived from IP address;
k. actions taken on the website.
We may receive personal data from:
a. referrals;
b. agency partners;
c. clients;
d. suppliers;
e. contractors;
f. professional advisers;
g. publicly available sources;
h. business directories;
i. company websites;
j. Companies House;
k. LinkedIn or other professional platforms;
l. media/publication contacts where relevant to a legitimate business purpose.
We only use such information where we have a lawful basis to do so.
We do not intentionally collect special category personal data through this website.
Special category data includes information about health, race or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data used for identification, sex life, or sexual orientation.
Please do not submit special category data through our website unless we specifically request it and explain why it is needed.
If you provide such information voluntarily, we may delete it unless there is a lawful reason to retain it.
We may use personal data for the following purposes:
a. responding to enquiries;
b. assessing whether our services are suitable for a prospective client;
c. arranging calls, meetings, consultations, or proposals;
d. preparing proposals, scopes of work, or commercial terms;
e. providing strategic communications, media, distribution, publication access, reporting, audience intelligence, consultancy, or related services;
f. managing client relationships;
g. managing supplier, contractor, publisher, agency, and partner relationships;
h. carrying out due diligence and compliance checks;
i. administering our website;
j. protecting the website from misuse, fraud, cyberattacks, scraping, spam, and unauthorised access;
k. maintaining business records;
l. improving our website, services, processes, and communications;
m. complying with legal, regulatory, accounting, tax, and reporting obligations;
n. establishing, exercising, or defending legal claims;
o. sending business communications where permitted by law;
p. keeping records of consent, preferences, objections, and communications.
Under UK data protection law, we must have a lawful basis for processing personal data.
Depending on the circumstances, we may rely on the following lawful bases.
We may rely on consent where you have clearly agreed to a specific use of your personal data.
This may apply, for example, if you opt in to receive certain marketing communications.
You can withdraw consent at any time by contacting us.
We may process personal data where necessary to take steps before entering into a contract, or to perform a contract with you or your organisation.
This may include responding to service enquiries, preparing proposals, managing client communications, and delivering agreed services.
We may process personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.
Our legitimate interests may include:
a. operating and promoting our business;
b. responding to business enquiries;
c. developing client and partner relationships;
d. providing B2B communications and consultancy services;
e. maintaining appropriate business records;
f. improving our website and services;
g. preventing fraud, spam, scraping, misuse, and cyber threats;
h. protecting our legal rights;
i. conducting proportionate business development with professional contacts.
Where we rely on legitimate interests, you have the right to object to processing in certain circumstances.
We may process personal data where necessary to comply with legal obligations, including tax, accounting, corporate, regulatory, data protection, and record-keeping obligations.
We may process personal data where necessary to establish, exercise, or defend legal claims.
We may send business-to-business communications about our services where permitted by law.
You can opt out of marketing communications at any time by contacting us at contact@kitestrategies.com or using any unsubscribe mechanism provided.
We will not sell your personal data to third parties for their own marketing purposes.
This website does not currently use non-essential cookies, advertising cookies, tracking pixels, or behavioural analytics tools.
The website may still use essential technical functions required for security, hosting, page delivery, form submission, or website operation.
If we introduce analytics, tracking tools, advertising pixels, embedded media, or non-essential cookies in the future, we will update this Privacy Policy and, where required, provide an appropriate cookie notice or consent mechanism.
If you submit a contact form, we will use the information you provide to review and respond to your enquiry.
We may also use the information to:
a. assess your requirements;
b. prepare a proposal;
c. keep a record of the enquiry;
d. follow up in relation to the enquiry;
e. protect against spam, misuse, or fraudulent submissions.
Please do not submit confidential, highly sensitive, or unnecessary personal information through the contact form.
We may share personal data with trusted third parties where necessary and lawful.
These may include:
a. website hosting providers;
b. email providers;
c. CRM or business management tools;
d. IT and security providers;
e. professional advisers, including accountants, lawyers, and consultants;
f. contractors or freelancers working with us;
g. publication partners, media partners, platform partners, or delivery partners where necessary to assess or perform services;
h. analytics, reporting, or technology providers, if introduced;
i. payment, invoicing, or accounting providers;
j. regulators, authorities, courts, or law enforcement where required by law.
We require service providers to handle personal data appropriately and only use it for authorised purposes.
Some service providers or technology platforms we use may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we will take steps designed to ensure appropriate safeguards are in place, where required by applicable data protection law.
These safeguards may include adequacy regulations, standard contractual clauses, international data transfer agreements, or other lawful transfer mechanisms.
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may vary depending on the type of data, relationship, legal obligations, and business need.
As a general guide:
a. website enquiry data may be kept for up to 24 months after the last meaningful contact, unless needed longer for business, legal, or dispute reasons;
b. client and contract records may be kept for up to 6 years after the end of the client relationship, for legal, tax, accounting, and contractual purposes;
c. supplier and contractor records may be kept for up to 6 years after the end of the relationship;
d. email correspondence may be kept for as long as necessary to manage the relationship, evidence decisions, resolve disputes, or protect legal rights;
e. website security logs may be kept for a shorter period unless needed to investigate misuse, fraud, scraping, or cyber incidents;
f. marketing suppression records may be kept to ensure we respect opt-out requests.
We may retain personal data for longer where required by law or where necessary to establish, exercise, or defend legal claims.
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction.
These measures may include:
a. access controls;
b. password protection;
c. secure hosting;
d. email account security;
e. limited access to personal data;
f. supplier due diligence;
g. data minimisation;
h. security monitoring;
i. backup and recovery measures where appropriate.
No method of transmission or storage is completely secure. You submit information through the website at your own risk.
Depending on the circumstances and applicable law, you may have the following rights:
a. the right to be informed about how your personal data is used;
b. the right of access to your personal data;
c. the right to request correction of inaccurate personal data;
d. the right to request erasure of your personal data;
e. the right to request restriction of processing;
f. the right to object to processing;
g. the right to data portability, where applicable;
h. the right to withdraw consent, where processing is based on consent;
i. the right to complain to the Information Commissioner’s Office.
You have the right to object to processing where we rely on legitimate interests, including certain business development or marketing activities.
You can object by contacting us at: contact@kitestrategies.com
We will consider your objection in accordance with applicable data protection law.
To exercise your rights, contact us at:
Email: contact@kitestrategies.com
We may need to verify your identity before responding.
We will respond within the timeframe required by applicable law, usually within one month, unless the request is complex or numerous.
This website is intended for business and professional users. It is not directed at children.
We do not knowingly collect personal data from children through this website.
If you believe a child has provided us with personal data, please contact us and we will take appropriate steps.
This website may contain links to third-party websites, platforms, publications, or services.
We are not responsible for the privacy practices, content, security, or policies of third-party websites.
You should read the privacy policy of any third-party website you visit.
We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised “Last updated” date.
Material changes may be highlighted on the website where appropriate.
For questions about this Privacy Policy or how we handle personal data, contact:
Kite Strategies
Email: contact@kitestrategies.com