B2B growth
B2B growth for businesses with a long sales cycle and a specific buyer.
Kite builds B2B demand and pipeline for UK companies: defined buyer segments, outbound, LinkedIn, search, publisher credibility and the CRM follow-up that turns interest into opportunities.
The B2B problem.
A small number of buyers, a long decision and a purchase that needs trust before it needs attention. Volume tactics produce meetings that go nowhere. The work is to reach a defined segment, give them a reason to believe and follow up properly.
What Kite builds.
A defined buyer segment and a first purchase that is easy to say yes to. Outbound and LinkedIn to reach them directly, search to catch those already looking, and features in relevant business publications to supply the proof a buyer checks for.
Underneath it, a CRM, lead routing and follow-up sequence so that no qualified opportunity waits.
Reported as pipeline.
Qualified opportunities, pipeline value and closed revenue where your CRM allows, with the cost of producing them. Not meetings booked.
Questions.
Do you do cold outbound?
Yes, where the segment is defined and the offer is credible. Outbound without either wastes the list.
Can you work with our sales team?
Yes. The handover from marketing to sales is usually where B2B pipeline leaks, so we build the follow-up with them.
Start with a Commercial Review.
We'll look at how the business is discovered, understood and converted, and come back with where we would start.
Get a free Commercial Review →