Commercial growth
Commercial growth for businesses that have outgrown their marketing.
Kite is a commercial growth firm. We find what is constraining revenue, build the fix and measure whether it paid.
Who this is for.
Businesses doing £500k to £20m a year that know growth has slowed but do not know which lever to pull. The founder has bought SEO, ads, a website or a freelancer at some point and cannot say what any of it produced.
You do not need to decide whether you need search, paid media, outbound or a new website before speaking to us. Working that out is the job.
How Kite approaches growth.
We start with the commercial problem, not a channel. A Commercial Review looks at how the business is discovered, whether people have enough reason to choose it and where interest fails to become revenue.
From there we choose one intervention and run a 30-day Commercial Sprint: one problem, one fix, one measurable test. If it works, Growth Operations keeps it running and extends it. If it does not, we change it.
What we measure.
Revenue, bookings, qualified enquiries, pipeline and contribution after acquisition cost. Impressions, rankings and click-through rates are diagnostics, not results, and we report them as such.
Questions.
Is Kite a marketing agency?
No. Agencies are organised around a service they sell. Kite is organised around the commercial problem and uses whichever capability fits: search, paid acquisition, websites, outbound, media, automation or direct marketing.
What does a Commercial Review cost?
It is complimentary where we can see a meaningful opportunity to improve growth. Sprint and ongoing work are scoped and priced separately, before anything starts.
Start with a Commercial Review.
We'll look at how the business is discovered, understood and converted, and come back with where we would start.
Get a free Commercial Review →