Put your business somewhere people already pay attention.

Publication is not the campaign. It is one part of the media mix.

A feature can create context, credibility and something worth distributing. Kite then uses paid media to put it in front of the audience the campaign was designed for.

How a publication campaign works.

1. 01 Story: We find the part of the business people might actually want to read about. A launch, an idea, expertise, a new location, a product or a point of view.
2. 02 Publication: We select a relevant regional, business or sector publication based on the story and the audience.
3. 03 Distribution: The published feature becomes campaign creative. Kite uses paid media to put it in front of the people you want to reach rather than waiting for organic traffic.
4. 04 Measurement: You see what happened: reach, impressions, clicks, audience response and what we would do next.

Different stories need different environments.

Kite selects publication based on the story, geography and audience rather than publishing everywhere for the sake of volume.

• Regional News
• Business & Technology
• Property
• Finance
• Hospitality
• Education

Publisher media works harder when the rest of the campaign works with it.

A publication feature might create the story. Search can capture existing intent. Paid social can build reach. Retargeting can bring interested audiences back. Landing pages can turn that attention into action.

Kite decides how those pieces fit together around the commercial objective.

Search · Paid social · Retargeting · Landing pages · Website content · LinkedIn · Email · Organic social

Where it fits: Brand Awareness · Sales & Leads · Credibility

What do you want the campaign to change?

Tell us the objective and the audience. We'll tell you whether publisher media should be part of the mix.

Talk to Kite

Start with a campaign starter