Turn attention into enquiries and sales.

More traffic is not always the answer. The first question is which customers are worth acquiring, what they need and how an enquiry becomes business.

Kite plans the audience and search intent, develops the message and creative, and identifies what the landing page must do next.

Depending on the agreed scope, delivery can include search and paid-social campaigns, landing-page work, conversion tracking and ongoing campaign management. We identify where lead handling needs attention, too.

Publisher content can create demand before it exists as a search. A feature in a relevant title, distributed to the right audience, gives search and retargeting something to capture later.

We look at qualified enquiries and cost per enquiry, then bookings, opportunities or sales where tracking and business data allow. Click-through rate helps diagnose response; it is not a revenue result.

The measurement plan defines what can be attributed, what must be supplied by your team and what remains uncertain.