Paid acquisition
Paid acquisition run for contribution, not spend.
Google Ads, paid social and retargeting, built around the customer worth acquiring and reported against cost per qualified enquiry and contribution after ad spend.
Where paid media goes wrong.
Accounts optimised for conversions that are not customers. Budget spread across every channel the platform offers. Landing pages that were never part of the plan. And reporting built around click-through rate, which is not a commercial result.
What Kite does differently.
We start with the customer worth acquiring and the value of winning one. That sets the target cost per qualified enquiry and which channels can hit it. Paid search captures existing intent; paid social and retargeting build and recover demand; the landing page and follow-up turn it into revenue.
Account structure, creative, landing pages, tracking and follow-up are treated as one system.
Reporting.
Cost per qualified enquiry, and contribution after ad spend where sales data allows. Where a test fails we say so and change it.
Questions.
What is the minimum budget?
There is no fixed minimum. The review tells us whether paid media is the right first lever and what budget a meaningful 30-day test needs.
Do you manage existing accounts?
Yes. Reviewing an existing account is often the fastest way to find wasted spend.
Start with a Commercial Review.
We'll look at how the business is discovered, understood and converted, and come back with where we would start.
Get a free Commercial Review →