Approach
The channel follows the problem.
Kite finds the nearest obstacle between a business and more profitable revenue, then builds what is needed to remove it.
Start with the constraint.
Most firms sell what they are staffed for. Kite starts with the commercial problem.
Growth is usually held back at one of three points: not enough of the right people know you exist, people find you but lack a reason to choose you, or interest exists but is not becoming enough revenue. The constraint is different in every business. The work should be too.
Design the intervention.
Once the constraint is clear, we choose the intervention most likely to move it and build it. The channel is chosen last, not first.
Implement, check and review.
We agree the work, responsibilities and measures before implementation. We make the practical changes, check the affected journeys and give the team a clear handover.
We review what the available evidence supports and decide what to continue, change or investigate next. Scope and timing depend on the commercial problem.
Find out what we would change first.
A Commercial Review tells you where growth is being lost and what we would fix first.
Get a free Commercial Review →